Tour guides are inherently a form of an anecdotal historian, someone with the knowledge of how or why a certain historic sight exists, for example. People see tour guides as authority figures and like it when they take charge and discuss interesting sights or historic tidbits to take notice of. Whether you’re going on a trip to another country or a local wildlife reserve, you should keep the customers’ perception of you in mind. The Tour Operator/Guide as the Anecdotal Historian (opens in a new tab) Communicate with your guides so they know and implement the rules that you’ve set so they can take the necessary actions if anyone is not following safety procedures and maintain the safety of your customers as well as their own. After your tour, aim to collect feedback, reviews, or have customers sign up to your mailing list or follow you on social media.īe decisive and unwavering – As a tour operator, your job is to take care of the group you are in charge of. For example use the story of how you started your business, or particular values your company holds to create that initial connection with your customers before they even take your tour by convincing them to book with you. Ideally, you can also indicate a key takeaway or fact during a stop, or a call to action for your customers to follow up on afterward. Tone is crucial in storytelling.Īlways have a point – Every story you tell, whether verbally or through online presence whether that be on your website (opens in a new tab) or online marketing (opens in a new tab), should have a point. Smile, make eye contact, and talk as if you would with a close acquaintance to brighten the mood. Show your humanity – Tour operators and guides should be casual and friendly and not distant and cold toward their customers (opens in a new tab). By paying attention to their interests you can adapt your approach and provide a certain level of tailored information. Listen closely, and you will know which buttons to push to make their tours more engaging. Interact, listen, and engage – Your customers will always come on a tour with certain expectations, prejudices, and goals. There are certain traits that you should consider cultivating further to improve your or your guides’ storytelling skills: But when it comes to tours, storytellers need the ability to come up with relatable and engaging tales for their groups. Tourism is primed for storytelling, and as such, we can discuss the different ways this can be implemented into your tours. This is where being a good storyteller comes into play, as telling stories can help attract more customers to your agency and make the overall experience a positive one.īased on published data (opens in a new tab), 92% of people admit to trusting word of mouth over traditional marketing, while 75% of marketers still fail to embrace storytelling. You and your guides need to be intimately acquainted with the sights and locales you accompany your group through while also taking their safety and satisfaction into account. Being a tour operator is challenging work.
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